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For Rolex, Omega, Patek, and the independents

A watch collection manager that knows what a Submariner is worth

Track every reference, box, paper, and service date. Get current Chrono24 and eBay pricing. Know when your Datejust is due for service before your AD reminds you.

Premium chronograph watch

Why spreadsheets fail for watches

A watch collection has more state than a stock portfolio. Each piece has a reference number, year, box/papers status, service history, bracelet type, and a market price that moves daily.

Add three watches and the spreadsheet becomes 50 columns. Add fifteen and you've stopped updating it. The result: a portfolio you can't actually value, and service dates you forget until something breaks.

What CollectFolio does for watch collectors

Reference-level pricing

We know that a 126610LN Submariner is a different watch than a 116610LN. Pricing, service intervals, and history tracked per reference.

Box & papers tracking

Full set with original receipt can be 30%+ more than watch only. We track completeness per piece and value it correctly.

Service reminders

Brand-specific intervals. Rolex ~10 years, Omega ~5-8 years, AP and Patek ~5 years. We notify you at 80% so you can plan ahead.

Provenance & serial tracking

Per-watch serial numbers, AD purchase records, prior ownership notes — all the context that affects long-term value.

Insurance-ready reports

PDF with serial numbers, references, values, and provenance. Most specialist watch insurers accept it as supporting documentation.

Market index comparison

See how your collection performs vs the WatchCharts Rolex index, the broader luxury watch market, or your personal benchmarks.

Watch collection FAQ

Which watch brands does CollectFolio support?
At launch: Rolex, Omega, Patek Philippe, Audemars Piguet, IWC, Jaeger-LeCoultre, Cartier, Tudor, Panerai, Vacheron Constantin, and indie makers (F.P. Journe, A. Lange & Söhne, H. Moser). Coverage expands with demand.
How are watch values determined?
Reference-level pricing from Chrono24 (median of sold listings, not asking), WatchCharts historical data, and recent eBay sold for specific examples with box & papers. Service-cost adjustments are factored in.
Do you track service intervals?
Yes. Each watch has a service reminder based on manufacturer recommendations (Rolex ~10 years, Omega ~5-8 years, etc.). You get a notification at 80% of the recommended interval.
Can I track provenance and papers?
Yes. Per-watch fields for: full set vs watch only, original box, papers, original receipt, service history, warranty card, original strap. These all affect value and are tracked separately.
What about insurance for watches?
Generate a PDF with serial numbers, reference, condition, current market value, and provenance. Most specialist watch insurers (Chronext, Hodinkee Insurance, Jewelers Mutual) accept it as a starting point for valuation.

Stop guessing what's in your watch box

Beta opens Q3 2026. Join the waitlist for early access.